Each project is unique, with its own specific characteristics. The first stage starts with a briefing, which provides us an overview of the scope of the project and what’s at stake. It’s essential for the brief to be complete, clear, and detailed, to guide us in the right direction.

Once we have our brief, our work begins with an immersion, regardless of the type of course. A delving into the world of the brand, the collection, and the craftsmanship for know-how-based courses.
An immersion that typically involves reading documents, but it can also include visits to boutiques, the archives, museums, or wineries, as many elements that are needed to enrich our understanding and add value to the course content.

This immersion into the brand combined with the provided documents leads to a detailed structural proposal, which we present to our clients. For each course we aim to balance rhythm, attractiveness, and interactivity. Also, the way that each activity will be addressed and through what type of game.
Top-down information, gamification to reinforce learning and self-assessment.

• A Mobile Course for top-down activities, which can be twisted in a more playful way for learning practical cases.
• A quiz game with a timed challenge in dual mode, often at the end of the course, allowing learners to review all of the content and compete with each other.
• Fill-the-Gap: A great method to learn vocabulary specific to a particular brand.
• A training game to apply previously acquired knowledge through simulated client scenarios, helping learners to become more client-oriented and efficient in the store.
• Etc.

Once the structure has been approved by the client. we move on to the development phase. This includes creating the text content and developing a made to measure graphic identity, within the framework of the application. This is followed by several feedback exchanges until final approval.

The client feedback that impressed us the most this year: A course praised by CEO who completed all the digital training activities himself before meeting with the press to discuss the launch of a new Haute Joaillier collection.

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