The Fable of the Gardener Once upon a time, there was a Michelin-starred chef who dreamed of having a vegetable garden. In this patch of land, he would be in command, planting and watching over the growth and flavour of his crops at every moment. Behind his restaurant lay an idle plot of land. He […]
Christofle and the Spirit of Innovation “Salespeople, become storytellers!” Over the past few years, storytelling has become an integral part of sales training programmes. Out with hard skills, in with heart skills, those abilities that captivate your client through all their senses. From salesperson to storyteller, we’re told there’s only one step. True, but […]
Today’s situation is unprecedented. The history and everyday life of Brands has been interrupted by the current health crisis. We are already witnessing everywhere the rise of a new kind of emotional marketing that emphasizes the values of “sustainability”. The time is now right to forge a more authentic connection to your clients and friends. […]
The art of conversation, the key to a successful client experience. download the workbook: par Constance Calvet