HOW TO ORGANISE UNIQUE E-MEETINGS WITH YOUR CLIENTS
Now is the time for e-retail, so let’s dare to make distance selling into moments of a true presence, infused with elegance, refinement, and fluidity, keeping the focus on your client and their desires.
How do you offer a unique virtual shopping experience?
Like a “personal shopper”, personalise each of your appointments by following these steps:
THE 10 KEY STEPS TO SUCCESS
1
Preparation is the key
Remember the essential elements of your client’s story
(profile, purchase history, last visit, recent life events important to the client.)
2
Craft a thoughtful introduction
For both the appointment setting and the e-meeting. Keep it short, punchy, and personalised.
3
Offer a virtual tour of your Boutique
Fully immerse your client into the world of your Boutique,
offering a multi-sensorial experience from a distance.
(music, fragrance, displays, textures)
4
Surprise your clients
The “Wow! That’s what I like” effect.
Before the e-meeting, prepare a selection of items tailored to your client’s style, tastes, and personality.
Show that you understand who there are and what they like.
5
Rehearse your speech
Ensure your speech is precise, clear, and based on your client’s story.
6
Help your client to project
Use a professional vocabulary without being overly technical. Enchant your presentation to spark their imagination and illustrate your words with official brand visuals.
7
Check your body language
Check your body languagePractice in front of a mirror to ensure that your movements are fluid, natural and expressive, so allowing your client to perceive the details from a distance.
8
Become a photographer
Adhere to the codes of visual elegance.
(Centered shots, landscape format and sharp images).
Compose personalised looks and mix & match options to share with your customers via message, before, during and after the appointment.
9
Invite your clients for a virtual coffee or tea
Continue your conversation in a more informal setting and gather feedback on your selection.
10
Conclude uniquely
Conclude uniquelyPersonalise each conclusion to make the experience unique. Offer instant or online card payment, home delivery and enhance the shopping experience with a personal touch.
(An olfactory note, a handwritten note, a gift)
Together, let’s seize these opportunities to sell your Collections, giving all your clients a memorable long-distance experience.
Emilie Jardry,
Member of The Wind Rose crew, June 2020
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