Passionate about literature and writing, I naturally turned to journalism and for 15 years had the great privilege of creating new prestigious titles such as «Madamoiselle Figaro», and the culture supplement of the « Parisien » newspaper.

2007 marked a turning point in my career. While on a long road-movie in Bangladesh to follow the joint venture between Danone and the Grameen Bank de Muhammad Yunus, I discovered the strength of a meaningful partnership and the power of a brand to transmit a strong message.

I then took on the role of account manager at Icône Productions, and created films for brands such as Renault, Cartier, Van Cleef & Arpels, and Chanel.

Now my passion is to create new concepts and write the Love Stories of brands and their clients.